Researching Protagonist Psychographic Profile

The character I am researching into for my protagonist is one who would be living in a low-income area. Suggesting the things she would wear are high street stores like Primark, H&M, New Look, Matalan. However this doesn't suggest as to what she wants to like and wear.

Her characterisation is the 'archetypal chav' with the hoop earrings, tracksuits and cheap makeup. She is inspired by:

Tulia contostavlos, Kerry Katona, Michelle Keegan and Whitney from Eastenders.

Obviously thick makeup and hoops are obvious. It looks like also main colours are pink and black. Also denim jeans or jackets could be an option.


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