Loach says that "The British middle class is obsessed by what they call 'bad' language. Actually, 'bad' language is manipulative language, and they're very happy with that. But the odd oath, like a word that goes back to Chaucer's time, they will ask you to cut. But the manipulative and deceitful language of politics they use themselves." In the same press conference, Loach makes the point that the "working classes are our agents of change", but that "as the economic crisis gets harder, the villification of working people gets more intense by the press in that people, as you see in the film, are seen as feckless, idle, with their hand out for benefits. This is the propaganda we get, so one of the things we wanted to do in the film was to turn that on its head and say no, of course, that isn't the case... If the system that is bringing destruction to us and to our lives has meant that for us to ask for a secure job, a house to live in...